If you’re a news junkie in search of alternative media sources discussing taboo topics and snooping around online, you must have heard of online media company, Asian Boss. Contrary to most traditional news publications, Asian Boss singles out topics few dare to openly discuss and hit the streets of major Asian cities for local insights. Just how are online media publishers like Asian Boss breaking social norms? This article takes a closer look.
Asian Boss was started in 2013 by Stephen Park and Kei Ibaraki, who both hail from Sydney, Australia. The purpose? To decentralize mainstream media and challenge the global youth to think critically and challenge various cultural and social stereotypes through authentic voices and perspectives. Asian Boss does this through a series of original and in-depth interviews about the latest news and trends, done on the street with real people. With the Digital Age, the immense amount of information has made discernment increasingly difficult. It’s highly reasonable to presume consumers want the “real deal” and less fake news or biased opinions.
As we progress towards the "Experience Age”, according to the BA Times, it’s no longer about volume, quality and experience matters. The article adds, "The “Experience Age” is one in which people want to experience everything. It is felt that experience is comparable to getting the most out of life. People want to be immersed in the story of the experience creating the feeling of living versus just serving as a by-stander.” That is exactly how Asian Boss has taken the rawness of peoples’ voices to address difficult problems faced in today’s society.
In a Forbes’ article titled, “In the Age of Experience: The Best Brands Tell Better Stories And Make You a Part of Them”, the writer, Daniel Newman mentioned, "By making your community the main character, and having a keen understanding of what your customers want, you will be able to include them in the story, in the “experience,” you are trying to tell and sell.” And while at it, why not do some good too? Stephen Park once covered a story of an old lady in Seoul who collected cardboard boxes for $2 everyday to make ends meet. Her story was told on YouTube and eventually she was gifted $25,000, thanks to the efforts of charitable organization, Give Korea in collaboration with Asian Boss to support povertized elderly of Korea. Watch the video below:
Now with more than 1.7 million YouTube subscribers, the Asian Boss team covers stories in Korea, Japan, Indonesia, China, India and the list is certainly growing. Companies like Asian Boss are one in a million and with the powerful influence of media, more publishers like them are crucial to shape the youth’s critical thinking and occasionally stop their tracks in a crazy, fast paced world to question the world we’re in today. It all boils down to one aspect as Asian Boss encapsulates in their tagline, “Stay Curious”.
Image sources: Screen captures taken from Official Asian Boss YouTube videos