Rebecca SouwSep 23, 20203 minThe Sweet Spot of Content, Social and Commerce Marketing in this new era is certainly no mean feat. How does one differentiate with so much information out there? What's between...
Jasmine KohMay 6, 20198 min7 Moves that Big Hit & BTS have done absolutely rightThe 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their...
Rebecca SouwMar 18, 20193 minA Survival Cheatsheet to China's AppsIf you’re in China without a VPN, you could face some trouble using the installed apps on your phone. Without further ado, here’s a...
Rebecca SouwFeb 19, 20172 minRAIN makes a strategic comebackApart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
Rebecca SouwDec 30, 20162 minA Look at Streaming in Asia this 2016We did a quick roundup of observations made in the music streaming industry this year. Taking reference from recently released Digital...
Rebecca SouwAug 21, 20162 minSocial Media for the D.I.Y. ArtistPointers from MusicMarketing.com's David Hooper's book, "Six Figure Musician", plus cases in point. We often hear people say, “the music...