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    SM Congress 2021: What's in store for the K-pop Pioneer
    Rebecca Souw
    • Jul 1, 2021
    • 3 min

    SM Congress 2021: What's in store for the K-pop Pioneer

    I received a sudden invitation from someone at SM Entertainment to join this event late last week and was curious to know what's in...
    34 views0 comments
    The Sweet Spot of Content, Social and Commerce
    Rebecca Souw
    • Sep 23, 2020
    • 3 min

    The Sweet Spot of Content, Social and Commerce

    Marketing in this new era is certainly no mean feat. How does one differentiate with so much information out there? What's between...
    10 views0 comments
    Formats, Media and Trends Overview Thus Far in 2020
    Rebecca Souw
    • Sep 21, 2020
    • 4 min

    Formats, Media and Trends Overview Thus Far in 2020

    Contrary to popular belief that trade show conferences and panel discussions serve little purpose, 2020’s Broadcast Worldwide (BCWW)...
    46 views0 comments
    Artist Spotlight: Ninety one
    Rebecca Souw
    • May 24, 2019
    • 3 min

    Artist Spotlight: Ninety one

    In early May, I had the privilege to personally meet with top Q-pop boyband, Ninety One, in Seoul. Thanks to JUZ Entertainment for...
    129 views0 comments
    Asia is Series Mania's newfound interest?
    Rebecca Souw
    • Feb 15, 2019
    • 2 min

    Asia is Series Mania's newfound interest?

    With a 10-year long history where it all began in France, Series Mania is extending its reach to Asia, getting to know some of the...
    27 views0 comments
    RAIN makes a strategic comeback
    Rebecca Souw
    • Feb 19, 2017
    • 2 min

    RAIN makes a strategic comeback

    Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
    34 views0 comments
    Rebecca Souw
    • Dec 30, 2016
    • 2 min

    A Look at Streaming in Asia this 2016

    We did a quick roundup of observations made in the music streaming industry this year. Taking reference from recently released Digital...
    15 views0 comments
    Playlists: Mixtapes of Today
    Rebecca Souw
    • Oct 29, 2016
    • 2 min

    Playlists: Mixtapes of Today

    Remember the time you used to record mixtapes of your favorite songs for friends? Today, in a world where CD players are antiques and so...
    35 views0 comments
    The 7 Steps in Content Marketing
    Rebecca Souw
    • Aug 30, 2016
    • 3 min

    The 7 Steps in Content Marketing

    The term, “Content Marketing” has been a buzzword for several years now, but what does it entail? Content Marketing is, as Joe Pullizzi,...
    14 views0 comments
    5 Things KCon has done for Kpop
    Rebecca Souw
    • Aug 13, 2016
    • 2 min

    5 Things KCon has done for Kpop

    What the annual Kpop convention with roots in Southern California has done for Korean pop music. in recent times, other than concerts, we...
    49 views0 comments
    4 Key Takeaways from Influencers in Chinese Music Business
    Rebecca Souw
    • Aug 7, 2016
    • 4 min

    4 Key Takeaways from Influencers in Chinese Music Business

    With reference from the 27th Golden Melody Awards Festival's "Marketing Strategies & Trends in the Digital Era" panel, here's a...
    52 views0 comments

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