Rebecca SouwJul 1, 20213 minSM Congress 2021: What's in store for the K-pop PioneerI received a sudden invitation from someone at SM Entertainment to join this event late last week and was curious to know what's in...
Rebecca SouwSep 23, 20203 minThe Sweet Spot of Content, Social and Commerce Marketing in this new era is certainly no mean feat. How does one differentiate with so much information out there? What's between...
Rebecca SouwSep 21, 20204 minFormats, Media and Trends Overview Thus Far in 2020Contrary to popular belief that trade show conferences and panel discussions serve little purpose, 2020’s Broadcast Worldwide (BCWW)...
Rebecca SouwMay 24, 20193 minArtist Spotlight: Ninety oneIn early May, I had the privilege to personally meet with top Q-pop boyband, Ninety One, in Seoul. Thanks to JUZ Entertainment for...
Rebecca SouwFeb 15, 20192 minAsia is Series Mania's newfound interest?With a 10-year long history where it all began in France, Series Mania is extending its reach to Asia, getting to know some of the...
Rebecca SouwFeb 19, 20172 minRAIN makes a strategic comebackApart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
Rebecca SouwDec 30, 20162 minA Look at Streaming in Asia this 2016We did a quick roundup of observations made in the music streaming industry this year. Taking reference from recently released Digital...
Rebecca SouwOct 29, 20162 minPlaylists: Mixtapes of TodayRemember the time you used to record mixtapes of your favorite songs for friends? Today, in a world where CD players are antiques and so...
Rebecca SouwAug 30, 20163 minThe 7 Steps in Content MarketingThe term, “Content Marketing” has been a buzzword for several years now, but what does it entail? Content Marketing is, as Joe Pullizzi,...
Rebecca SouwAug 13, 20162 min5 Things KCon has done for KpopWhat the annual Kpop convention with roots in Southern California has done for Korean pop music. in recent times, other than concerts, we...
Rebecca SouwAug 7, 20164 min4 Key Takeaways from Influencers in Chinese Music BusinessWith reference from the 27th Golden Melody Awards Festival's "Marketing Strategies & Trends in the Digital Era" panel, here's a...