Rebecca SouwJul 7, 20213 minHYBE's Journey Thus Far It's now known that HYBE CEO Bang Si Hyuk will be stepping down from his position but remain on the board of directors for the...
Rebecca SouwJul 1, 20213 minSM Congress 2021: What's in store for the K-pop PioneerI received a sudden invitation from someone at SM Entertainment to join this event late last week and was curious to know what's in...
Rebecca SouwApr 22, 20212 minMusic in South East Asia: J-pop and K-pop Influence on Thai PopStill riding on the high of my last article published on the South China Morning Post about Thai and Vietnamese pop music, and with so...
Rebecca SouwOct 30, 20202 minSM Entertainment Sets Its Culture Universe in MotionSM Entertainment successfully pioneered the bridging of culture and technology. Now, even in a pandemic-struck era, they’re not showing...
Rebecca SouwOct 22, 20203 minArtist Spotlight: Lisa from BlackpinkThe multi-talented K-pop girl quartet, Blackpink has certainly made waves with their latest Netflix original documentary, “Light Up The...
Rebecca SouwOct 1, 20202 minK-pop and New Technologies The terms live streaming, VR and AR have now become a new norm of today’s COVID-struck era. Given a significant number of concerts and...
Rebecca SouwSep 28, 20202 minGoing Global beyond K-pop with Mu:Con 2020This past weekend concluded Mu:Con 2020, another event, organized by Korea’s Ministry of Culture, Sports and Tourism and hosted by the...
Rebecca SouwDec 31, 20192 minCheers to What's NextReflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with...
Rebecca SouwJul 25, 20194 minPodcasts Made in AsiaStaying on the topic of podcasts for a little more, this post touches upon some podcast shows made in Asia. They range from lifestyle,...
Jasmine KohMay 6, 20198 min7 Moves that Big Hit & BTS have done absolutely rightThe 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their...
Rebecca SouwApr 28, 20193 minArtist Spotlight: Jay ParkEvery last weekend of the month starting today, Soundboard Asia will honor an artist for the Artist Spotlight feature, highlighting their...
Rebecca SouwMar 11, 20192 minThe Evolution of East Asian EntertainmentFrom the 80s till present day, we've seen a wave of entertainment trends span from Hong Kong, Taiwan to Japan and Korea. Here's a short...
Rebecca SouwFeb 19, 20172 minRAIN makes a strategic comebackApart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
Rebecca SouwOct 1, 20163 minDiversification in KpopMore than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. One of the...
Rebecca SouwAug 21, 20162 minSocial Media for the D.I.Y. ArtistPointers from MusicMarketing.com's David Hooper's book, "Six Figure Musician", plus cases in point. We often hear people say, “the music...
Rebecca SouwAug 13, 20162 min5 Things KCon has done for KpopWhat the annual Kpop convention with roots in Southern California has done for Korean pop music. in recent times, other than concerts, we...
Rebecca SouwJul 3, 20162 minTop 5 Reasons S.M. Entertainment Trumps AllWe put the spotlight on the guys that created "SMTown" and here's why we think they're still at the top. Earlier this year, Mr. Lee Soo...