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    HYBE's Journey Thus Far
    Rebecca Souw
    • Jul 7, 2021
    • 3 min

    HYBE's Journey Thus Far

    It's now known that HYBE CEO Bang Si Hyuk will be stepping down from his position but remain on the board of directors for the...
    32 views0 comments
    SM Congress 2021: What's in store for the K-pop Pioneer
    Rebecca Souw
    • Jul 1, 2021
    • 3 min

    SM Congress 2021: What's in store for the K-pop Pioneer

    I received a sudden invitation from someone at SM Entertainment to join this event late last week and was curious to know what's in...
    34 views0 comments
    Music in South East Asia: J-pop and K-pop Influence on Thai Pop
    Rebecca Souw
    • Apr 22, 2021
    • 2 min

    Music in South East Asia: J-pop and K-pop Influence on Thai Pop

    Still riding on the high of my last article published on the South China Morning Post about Thai and Vietnamese pop music, and with so...
    108 views0 comments
    SM Entertainment Sets Its Culture Universe in Motion
    Rebecca Souw
    • Oct 30, 2020
    • 2 min

    SM Entertainment Sets Its Culture Universe in Motion

    SM Entertainment successfully pioneered the bridging of culture and technology. Now, even in a pandemic-struck era, they’re not showing...
    137 views0 comments
    Artist Spotlight: Lisa from Blackpink
    Rebecca Souw
    • Oct 22, 2020
    • 3 min

    Artist Spotlight: Lisa from Blackpink

    The multi-talented K-pop girl quartet, Blackpink has certainly made waves with their latest Netflix original documentary, “Light Up The...
    49 views0 comments
    K-pop and New Technologies
    Rebecca Souw
    • Oct 1, 2020
    • 2 min

    K-pop and New Technologies

    The terms live streaming, VR and AR have now become a new norm of today’s COVID-struck era. Given a significant number of concerts and...
    14 views0 comments
    Going Global beyond K-pop with Mu:Con 2020
    Rebecca Souw
    • Sep 28, 2020
    • 2 min

    Going Global beyond K-pop with Mu:Con 2020

    This past weekend concluded Mu:Con 2020, another event, organized by Korea’s Ministry of Culture, Sports and Tourism and hosted by the...
    43 views0 comments
    Cheers to What's Next
    Rebecca Souw
    • Dec 31, 2019
    • 2 min

    Cheers to What's Next

    Reflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with...
    30 views0 comments
    Podcasts Made in Asia
    Rebecca Souw
    • Jul 25, 2019
    • 4 min

    Podcasts Made in Asia

    Staying on the topic of podcasts for a little more, this post touches upon some podcast shows made in Asia. They range from lifestyle,...
    28 views0 comments
    7 Moves that Big Hit & BTS have done absolutely right
    Jasmine Koh
    • May 6, 2019
    • 8 min

    7 Moves that Big Hit & BTS have done absolutely right

    The 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their...
    74 views0 comments
    Artist Spotlight: Jay Park
    Rebecca Souw
    • Apr 28, 2019
    • 3 min

    Artist Spotlight: Jay Park

    Every last weekend of the month starting today, Soundboard Asia will honor an artist for the Artist Spotlight feature, highlighting their...
    41 views0 comments
    The Evolution of East Asian Entertainment
    Rebecca Souw
    • Mar 11, 2019
    • 2 min

    The Evolution of East Asian Entertainment

    From the 80s till present day, we've seen a wave of entertainment trends span from Hong Kong, Taiwan to Japan and Korea. Here's a short...
    317 views0 comments
    RAIN makes a strategic comeback
    Rebecca Souw
    • Feb 19, 2017
    • 2 min

    RAIN makes a strategic comeback

    Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
    34 views0 comments
    Diversification in Kpop
    Rebecca Souw
    • Oct 1, 2016
    • 3 min

    Diversification in Kpop

    More than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. One of the...
    58 views0 comments
    Social Media for the D.I.Y. Artist
    Rebecca Souw
    • Aug 21, 2016
    • 2 min

    Social Media for the D.I.Y. Artist

    Pointers from MusicMarketing.com's David Hooper's book, "Six Figure Musician", plus cases in point. We often hear people say, “the music...
    14 views0 comments
    5 Things KCon has done for Kpop
    Rebecca Souw
    • Aug 13, 2016
    • 2 min

    5 Things KCon has done for Kpop

    What the annual Kpop convention with roots in Southern California has done for Korean pop music. in recent times, other than concerts, we...
    49 views0 comments
    Top 5 Reasons S.M. Entertainment Trumps All
    Rebecca Souw
    • Jul 3, 2016
    • 2 min

    Top 5 Reasons S.M. Entertainment Trumps All

    We put the spotlight on the guys that created "SMTown" and here's why we think they're still at the top. Earlier this year, Mr. Lee Soo...
    133 views0 comments

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