A Sounding Board for Media and Entertainment Business in Asia 

It's now known that HYBE CEO Bang Si Hyuk will be stepping down from his position but remain on the board of directors for the...

I received a sudden invitation from someone at SM Entertainment to join this event late last week and was curious to know what's in...

Still riding on the high of my last article published on the South China Morning Post about Thai and Vietnamese pop music, and with so...

SM Entertainment successfully pioneered the bridging of culture and technology. Now, even in a pandemic-struck era, they’re not showing...

The multi-talented K-pop girl quartet, Blackpink has certainly made waves with their latest Netflix original documentary, “Light Up The...

The terms live streaming, VR and AR have now become a new norm of today’s COVID-struck era. Given a significant number of concerts and...

This past weekend concluded Mu:Con 2020, another event, organized by Korea’s Ministry of Culture, Sports and Tourism and hosted by the...

Reflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with...

Staying on the topic of podcasts for a little more, this post touches upon some podcast shows made in Asia. They range from lifestyle,...

The 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their...

Every last weekend of the month starting today, Soundboard Asia will honor an artist for the Artist Spotlight feature, highlighting their...

From the 80s till present day, we've seen a wave of entertainment trends span from Hong Kong, Taiwan to Japan and Korea. Here's a short...

Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...

More than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. One of the...

Pointers from MusicMarketing.com's David Hooper's book, "Six Figure Musician", plus cases in point. We often hear people say, “the music...

What the annual Kpop convention with roots in Southern California has done for Korean pop music. in recent times, other than concerts, we...

We put the spotlight on the guys that created "SMTown" and here's why we think they're still at the top. Earlier this year, Mr. Lee Soo...