Rebecca SouwJul 7, 20213 minHYBE's Journey Thus Far It's now known that HYBE CEO Bang Si Hyuk will be stepping down from his position but remain on the board of directors for the...
Rebecca SouwSep 23, 20203 minThe Sweet Spot of Content, Social and Commerce Marketing in this new era is certainly no mean feat. How does one differentiate with so much information out there? What's between...
Rebecca SouwJul 28, 20202 minA Mandopop fan's journey with Jay ChouWhat would it take for another Jay Chou? With his latest release, “Mojito”, we look at reasons why Taiwan’s Prince (or King) of R&B rose...
Rebecca SouwAug 15, 20192 minAsian Boss Challenges Social NormsIf you’re a news junkie in search of alternative media sources discussing taboo topics and snooping around online, you must have heard of...
Rebecca SouwJun 17, 20194 minAnalyzing the global Podcast growthThe term podcast stemmed from Apple’s “iPod" and “broadcast”, typically an episodic series of digital audio files which users download to...
Rebecca SouwMar 18, 20193 minA Survival Cheatsheet to China's AppsIf you’re in China without a VPN, you could face some trouble using the installed apps on your phone. Without further ado, here’s a...