A Sounding Board for Media and Entertainment Business in Asia 

Soundboard_Outline_Light_Landscape.png
  • Home

  • News & Content

  • About

  • Contact

  •  

    Use tab to navigate through the menu items.
    • Facebook
    • Instagram
    • YouTube
    • LinkedIn
    • Twitter
    • All Posts
    • Business Strategy
    • K-pop
    • Korea
    • Taiwan
    • Mandopop
    • Food for Thought
    • Artist Marketing
    • Video Content
    • J-pop
    • Growth Hacking
    • Marketing Strategy
    • Marketing Trends
    • Panel Recap
    • Content Marketing
    • Social Media
    • Music Events
    • Music Collaborations
    • TV Business
    • Market Trends
    • Content Strategy
    • Singapore
    • Japan
    • Hong Kong
    • China
    • Consumer Behavior
    • Digital Trends
    • Tech
    • TV Festival
    • Events
    • TV Trends
    Indie-folk musician, Flanery proves creativity holds no bounds
    Rebecca Souw
    • Aug 9, 2021
    • 3 min

    Indie-folk musician, Flanery proves creativity holds no bounds

    “When music hits like an epiphany, the only thing to do is let all that creativity out.” - Flanery A chic Parisian journalist turned...
    51 views0 comments
    HYBE's Journey Thus Far
    Rebecca Souw
    • Jul 7, 2021
    • 3 min

    HYBE's Journey Thus Far

    It's now known that HYBE CEO Bang Si Hyuk will be stepping down from his position but remain on the board of directors for the...
    32 views0 comments
    Music in South East Asia: J-pop and K-pop Influence on Thai Pop
    Rebecca Souw
    • Apr 22, 2021
    • 2 min

    Music in South East Asia: J-pop and K-pop Influence on Thai Pop

    Still riding on the high of my last article published on the South China Morning Post about Thai and Vietnamese pop music, and with so...
    108 views0 comments
    Artist Spotlight: Song Joong Ki
    Rebecca Souw
    • Feb 23, 2021
    • 3 min

    Artist Spotlight: Song Joong Ki

    Song Joong Ki is back and on fire! Since his last film, "The Battleship Island" in 2017 and TV series, "Arthdal Chronicles" in 2019, he...
    28 views0 comments
    Artist Spotlight: Kim Seon Ho & Nam Joo Hyuk
    Rebecca Souw
    • Nov 3, 2020
    • 2 min

    Artist Spotlight: Kim Seon Ho & Nam Joo Hyuk

    Shining the spotlight on two artists instead of one this time. If you’re up to date with K-dramas, you’d know Korea's tvN’s “Start-Up”...
    32 views0 comments
    SM Entertainment Sets Its Culture Universe in Motion
    Rebecca Souw
    • Oct 30, 2020
    • 2 min

    SM Entertainment Sets Its Culture Universe in Motion

    SM Entertainment successfully pioneered the bridging of culture and technology. Now, even in a pandemic-struck era, they’re not showing...
    137 views0 comments
    Artist Spotlight: Lisa from Blackpink
    Rebecca Souw
    • Oct 22, 2020
    • 3 min

    Artist Spotlight: Lisa from Blackpink

    The multi-talented K-pop girl quartet, Blackpink has certainly made waves with their latest Netflix original documentary, “Light Up The...
    49 views0 comments
    K-pop and New Technologies
    Rebecca Souw
    • Oct 1, 2020
    • 2 min

    K-pop and New Technologies

    The terms live streaming, VR and AR have now become a new norm of today’s COVID-struck era. Given a significant number of concerts and...
    14 views0 comments
    Going Global beyond K-pop with Mu:Con 2020
    Rebecca Souw
    • Sep 28, 2020
    • 2 min

    Going Global beyond K-pop with Mu:Con 2020

    This past weekend concluded Mu:Con 2020, another event, organized by Korea’s Ministry of Culture, Sports and Tourism and hosted by the...
    43 views0 comments
    A Mandopop fan's journey with Jay Chou
    Rebecca Souw
    • Jul 28, 2020
    • 2 min

    A Mandopop fan's journey with Jay Chou

    What would it take for another Jay Chou? With his latest release, “Mojito”, we look at reasons why Taiwan’s Prince (or King) of R&B rose...
    36 views0 comments
    Cheers to What's Next
    Rebecca Souw
    • Dec 31, 2019
    • 2 min

    Cheers to What's Next

    Reflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with...
    30 views0 comments
    Artist Spotlight : pH-1
    Rebecca Souw
    • Jul 30, 2019
    • 2 min

    Artist Spotlight : pH-1

    This last week had a lot going for Korean hip-hop singer/songwriter, pH-1. For starters, it was his birthday on July 23. Happy Birthday,...
    487 views0 comments
    Artist Spotlight: Ninety one
    Rebecca Souw
    • May 24, 2019
    • 3 min

    Artist Spotlight: Ninety one

    In early May, I had the privilege to personally meet with top Q-pop boyband, Ninety One, in Seoul. Thanks to JUZ Entertainment for...
    129 views0 comments
    7 Moves that Big Hit & BTS have done absolutely right
    Jasmine Koh
    • May 6, 2019
    • 8 min

    7 Moves that Big Hit & BTS have done absolutely right

    The 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their...
    74 views0 comments
    What on earth is q-pop?
    Rebecca Souw
    • Apr 18, 2019
    • 2 min

    What on earth is q-pop?

    You might be thinking pop music from Qatar? Good guess, but Q-pop represents pop music from Kazakhstan. The music scene in Kazakhstan is...
    109 views0 comments
    RAIN makes a strategic comeback
    Rebecca Souw
    • Feb 19, 2017
    • 2 min

    RAIN makes a strategic comeback

    Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was...
    34 views0 comments
    Diversification in Kpop
    Rebecca Souw
    • Oct 1, 2016
    • 3 min

    Diversification in Kpop

    More than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. One of the...
    58 views0 comments
    The rise of EDM in Asia
    Rebecca Souw
    • Sep 17, 2016
    • 2 min

    The rise of EDM in Asia

    EDM has taken Asia by storm and shows no signs of stopping. The best is yet to come and here’s why. EDM isn’t a new music genre to many,...
    81 views0 comments
    Social Media for the D.I.Y. Artist
    Rebecca Souw
    • Aug 21, 2016
    • 2 min

    Social Media for the D.I.Y. Artist

    Pointers from MusicMarketing.com's David Hooper's book, "Six Figure Musician", plus cases in point. We often hear people say, “the music...
    14 views0 comments
    6 Things to Ask Before Whipping up An Artist Marketing Strategy
    Rebecca Souw
    • Jul 17, 2016
    • 3 min

    6 Things to Ask Before Whipping up An Artist Marketing Strategy

    Content is everywhere. How can artists differentiate themselves in this already crowded space? With CDs getting scarcer and streaming...
    16 views0 comments

    Contact: soundboardasia@gmail.com

    © Soundboard Asia 2021.  Created by Yoda Collab Inc.
    KR Business Registration Number: 311-88-01998

    Terms & Conditions

    |    Privacy Policy

    Selected images designed by freepik,com and rawpixel.com