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December 31, 2019

Reflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with a brand partnership with Goose Island in Korea, involving producing a video series, titled "Cheers to What's Next". 

The 5-part...

July 30, 2019

This last week had a lot going for Korean hip-hop singer/songwriter, pH-1. For starters, it was his birthday on July 23. Happy Birthday, Harry! Following the special day, he released new songs for the summer and did a special interview on the podcast show, "K-pop Daeba...

May 24, 2019

In early May, I had the privilege to personally meet with top Q-pop boyband, Ninety One, in Seoul. Thanks to JUZ Entertainment for granting the exclusive opportunity to ask some of the pressing questions I had about the boys and Q-pop in general. For that, Ninety One t...

May 6, 2019

The 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their latest track, "Boy With Luv" topping multiple music charts in Korea and all over the world. Very recently, BTS became the very first Kor...

April 18, 2019

You might be thinking pop music from Qatar? Good guess, but Q-pop represents pop music from Kazakhstan. The music scene in Kazakhstan is thriving with more dynamic growth than one might expect. Today, we introduce you Q-pop. 

When speaking of Kazakhstan, one might th...

February 19, 2017

Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was heard. Here's what he did. 

In collaboration with Psy, made sensational with "Gangnam Style", Kpop legend, Rain released "The Best Prese...

October 1, 2016

More than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. 

One of the main sources of revenue for music labels and entertainment companies were CDs and those limited edition box sets (those that hard co...

September 17, 2016

EDM has taken Asia by storm and shows no signs of stopping. The best is yet to come and here’s why. 

EDM isn’t a new music genre to many, given its popularization starting in the mid-2000s from the US. Eventually more European EDM musicians such as David Guetta, Bob Sin...

August 21, 2016

Pointers from's David Hooper's book plus cases in point.  

We often hear people say, “the music industry is dead”, “you can’t earn much as a musician.” But if you think a little deeper, music is probably the one thing that’s universal and co...

July 17, 2016

Content is everywhere. How can artists differentiate themselves in this already crowded space?

With CDs getting scarcer and streaming services increasing over time, the shift in content consumption brings to mind two questions. 

  1. How will ar...

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