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December 31, 2019

Reflecting on 2019 with an interesting project I’ve yet to mention. Friends at Dive Studios approached one fine day for some help on with a brand partnership with Goose Island in Korea, involving producing a video series, titled "Cheers to What's Next". 

The 5-part...

July 25, 2019

Staying on the topic of podcasts for a little more, this post touches upon some podcast shows made in Asia. They range from lifestyle, entertainment and technology. We’ll briefly introduce the content and take closer look at promotions strategies deployed.

Business & Te...

May 6, 2019

The 7 boys of BTS (방탄소년단) have taken the world by storm these past few years, with hit songs like "DNA", "Idol", "Fake Love" & their latest track, "Boy With Luv" topping multiple music charts in Korea and all over the world. Very recently, BTS became the very first Kor...

April 28, 2019

Every last weekend of the month starting today, Soundboard Asia will honor an artist for the Artist Spotlight feature, highlighting their talent, noteworthy successes and struggles within the entertainment industry. The first, whom we’ll take a closer look at his music...

March 11, 2019

From the 80s till present day, we've seen a wave of entertainment trends span from Hong Kong, Taiwan to Japan and Korea. Here's a short summary of what we've seen and possibly what's to come.

Recently did a presentation of the evolution of Asian popular culture in East...

February 19, 2017

Apart from wedding bells ringing for Rain and Kim Tae Hee, his new single, "The Best Present", Rain made moves to ensure his song was heard. Here's what he did. 

In collaboration with Psy, made sensational with "Gangnam Style", Kpop legend, Rain released "The Best Prese...

October 1, 2016

More than just CDs, we take a look at how entertainment companies are re-innovating the wheel to make their artists relevant. 

One of the main sources of revenue for music labels and entertainment companies were CDs and those limited edition box sets (those that hard co...

August 21, 2016

Pointers from's David Hooper's book plus cases in point.  

We often hear people say, “the music industry is dead”, “you can’t earn much as a musician.” But if you think a little deeper, music is probably the one thing that’s universal and co...

August 13, 2016

What the annual Kpop convention with roots in Southern California has done for Korean pop music. 

in recent times, other than concerts, we have seen more music festivals sprouting in Asia. Whether they’re for EDM music in the likes of ULTRA and Zoukout, or music by YouT...

July 3, 2016

We put the spotlight on the guys that created "SMTown" and here's why we think they're still at the top. 

Earlier this year, Mr. Lee Soo Man, founder of the widely renown SM Entertainment, did a presentation highlighting the top five pillar projects of the entertainm...

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