BEHIND THE NAME
WHAT IS SOUNDBOARD ASIA?
More often than not, the Asian entertainment industry has often been described as "inaccessible and elusive". On the contrary, it is a multi-faceted industry comprising of different sectors, each interlinked to create that "big picture".
Today, there’s a greater overlap between TV, Music, Film, Production and Tech sectors. Yet, access to information in the Asian entertainment and media businesses remained relatively sporadic unless they were well-established or famous brands and/or artists. How then does one get their scoop of industry news or information, or network with like-minded people from the industry in one common language?
Soundboard Asia is a platform dedicated to connect media professionals and help people understand the work we do in Asia. We aggregate news, ideas and opinions, to present Asian entertainment business case studies with an objective tone of voice.
Think of us as a sounding board where the business of Asian entertainment and media gets amplified.
HOW DID IT ALL START & WHO IS IT FOR?
Soundboard Asia started as a side project in 2016 with an objective to share case studies, good or bad, in the Asian entertainment and media industry. The Asia region is fragmented a myriad of cultures and languages, and has a growing, vibrant entertainment media scene, yet there was no dedicated digital resource in English documenting and consolidating the information. Hence, you wouldn't get a glimpse of the scene unless you're a local.
Soundboard Asia is created for English speaking media industry professionals, keen to connect with the Asian media business. The platform hopes to inspire and connect the Asian entertainment and media network, and beyond.
CONTENT TO EXPECT?
A SOUNDING BOARD FOR ENTERTAINMENT MEDIA BUSINESS IN ASIA
Soundboard Asia plans to provide entertainment and media business news related to key Asian markets, starting from Korea. Original articles and videos will be created around industry hot topics of discussion. Soundboard Asia also hosts discussion groups to encourage active dialogue and interaction with other like-minded members.
WHO IS BEHIND SOUNDBOARD ASIA?
Soundboard Asia is founded by
Rebecca Souw, an entertainment content business professional for 10 years, working with media brands, large and small.
Rebecca's work has taken her across the globe from Singapore to San Francisco, Paris, New York, various parts of Asia, and now, Seoul.
JOIN US TODAY!
Be a part of our community and participate in our discussion groups by simply signing up as a member. If you prefer receiving updates instead, do sign up to get on our mailing list!
We look forward to connecting with you!